I’ve experienced travel from nearly every angle:

• Living full-time on the road in custom setups

• Flying to high-end productions across the country

• Staying in countless hotels, Airbnbs, campgrounds, and boutique properties

As a creative director and producer for a national television network, I’ve worked with top-tier equestrian events, motorsports, and lifestyle brands. I’ve studied, firsthand, what guests love, what frustrates them, and what creates emotional connection — from budget travelers to high-net-worth individuals.

These aren’t just travel memories — they’re research insights I bring to every project.

With a deep background in:

• Space planning and layout consultation for complex mixed-use spaces

• Design sourcing, staging, and flow optimization for real estate and rentals

• Overseeing layered renovation logistics with contractors, vendors, and clients

• Budget management and high-impact design planning

• Creating immersive spaces that feel natural, intuitive, and refined

I’ve worked on both residential and commercial properties, helping owners transform overlooked spaces into efficient, beautiful, revenue-generating environments.

Beyond design, I’ve built and managed backend systems and teams, including:

• Running a cleaning company that supported my design and staging clients

• Scheduling and managing staff, calendar systems, and guest logistics

• Setting up CAM & booking systems for event-based and recreational service businesses

• Handling client onboarding, vendor coordination, and day-to-day workflows

I bring both structure and simplicity to operations — ensuring every layer of the guest experience runs smoothly and profitably.

From coordinating galas and corporate retreats in various spaces such as a 120,000 sq ft arena, to stewarding charter guests on 100+ ft luxury yachts, I understand the spectrum of what makes a space feel exceptional.

What I prioritize:

• Seamless guest flow and intuitive layout

• Luxurious materials and sensory textures (quality linens, furnishings, and curated details)

• Brand-aligned amenities: organic, local, elevated

• Experiences that leave emotional impressions long after check-out

Whether rustic or refined, every element serves a purpose — and nothing is chosen without intention.

With a background in creative directing and producing televised content, my media work spans:

• Filming/producing World Championships and world-class events

• Interviewing world-renowned athletes, creators, industry leaders

• Telling visual stories that sell the feeling of a place, person, or product

This allows me to:

• Capture the essence of a property through cinematic storytelling

• Build an emotionally resonant brand that guests want to be part of

• Design websites, social content, and visuals that position a stay as a destination

Most developers don’t think like marketers. Most marketers don’t think like designers.

I think like all of the above — and I think like the guest, too.

My earlier career included work in investment and insurance planning, where I held multiple financial licenses and advised clients on retirement, budgeting, and debt consolidation.

In tandem, I’ve managed renovation and staging projects from concept to completion — overseeing budgets, sourcing materials and furnishings, coordinating with contractors, and ensuring costs align with design goals and long-term profitability.

Together, this experience gave me a strong foundation in:

• Understanding ROI

• Creating phased spending strategies

• Managing project budgets without compromising quality

• Making budget-conscious choices that still feel luxurious

• Supporting long-term financial sustainability in property ventures

I understand what the numbers mean — and how to align them with intention, experience, and value.

I’m not a solo operator — I’m a systems thinker with a clear eye for talent.

My experience allows me to:

• Recruit and collaborate with skilled, aligned team members

• Lead through vision, while respecting specialization

• Curate the right people for the job based on values and excellence

This is not about doing it all myself. It’s about knowing how to build the right ecosystem to make sure it gets done right.

One of the most overlooked aspects of real estate development is community integration. Unlike traditional developers who may ignore the locals or focus only on ROI, I prioritize:

• Hiring local vendors and creatives

• Hosting community events, workshops, and cultural experiences

• Aligning the project with local values and environmental priorities

• Ensuring any “outsider” investment honors the spirit of the location

This helps reduce resistance, increase project support, and build a long-lasting brand that isn’t seen as extractive or commercial — but rooted.